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MIDOL
M-POWERED. PERIOD. How does an 100 year-old-brand connect with Millennials and Gen Z? Meet them online. A fresh look and sunny attitude, this digital-first rebrand and social campaign takes Midol from sleepy to strong ally, and every month women slay their days.
AWARDS 2021 DRUM AWARD BEST CONTENT / EFFIE FINALIST BRAND RELAUNCH / NEW YORK FESTIVALS SHORTLIST
AGENCY OLIVER
ECD BERNARDO ANDRADA
CD MIRKO GREENWOOD
CREATIVE LEADS AMANDA ACEVEDO + ANNA KATE ROCHE
SENIOR CONTENT TEAM LEAD LINDSAY COLAVITO
PRESIDENT + STRATEGIST KRISTI VANDENBOSCH
EXECUTIVE PRODUCER JUSTIN RIEDER
PRODUCER JOLIE DOBSON
DIRECTOR CHRIS ROBINSON
PHOTOGRAPHER JEFF CARLSON
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